Happy Election Day! Here’s an article about the possible link between favorite food brands and voting behavior.
The U.S presidential election is imminent and, not surprisingly, politics are dominating everyone’s conversations. Last week a work colleague and I had an on-going discussion of whether brands have political connotations.
We started with an observation about cars in the office parking lot: more Republicans own BMW’s while more Democrats own Jeeps. Cars turned into sports: Democrats prefer football while Republicans prefer baseball. We tried to find a pattern with fast food restaurants but couldn’t.
My colleague then speculated that logo color might reveal something about political leanings. Coca-Cola, Verizon, and Oracle would all be considered Republican while Pepsi, AT&T, and SAP would be Democratic. Chick-fil-A’s red logo seems to be consistent with their recent political controversy.
While it’s an intriguing notion, the theory didn’t stand up to a little on-line sleuthing. The neuro-insight research firm Buyology studied consumers’ non-conscious connections to brands and discovered variations by political affiliation:
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